Giveback Initiative: Pamoja Tunaweza

Have you ever heard the quote, “Empowered people, empower people,”? It is simple, straight to the point, and so true. What is privilege if we don’t use it for good, right? You may remember that the latter part of our brand statement talks about giving back.

ABBY ALLEY is a design brand creating fashion collections in East Africa with the purpose of giving back to initiatives in the region that provide access to education, basic needs, and jobs

We are ready to launch our very first one of these giveback initiatives with an organization in Tanzania called Pamoja Tunaweza, which means “together we can.” I had the opportunity to visit Pamoja last summer where I got to meet with the founders, see programming in action, and hear about their goals for the future. Pamoja was born out of the desire to provide education and employment opportunities to the most vulnerable youth in their community.

Here are the kids during one of their educational sessions.

Here are the kids during one of their educational sessions.

Founded by two men who were once street kids themselves, I was totally impressed with all they have overcome and all they are doing for their community. It may be surprising (or maybe not) that Tanzanian streets are home to an estimated 437,500 kids. Street-connected youth can be described in two categories; those that are on the streets 'part-time' and those that are on the streets 'full-time'. Part-time street-connected youth have a home they can return to, however they spend their days on the streets trying to find a way to earn an income. Full-time street-connected youth eat, sleep, work and play on the streets; they have no safe home to return to. Pamoja’s Street Outreach Program works with both part- and full-time street-connected children and youth.

The kids are playing a game, sort of like hot potato! They loved it!

The kids are playing a game, sort of like hot potato! They loved it!

One part of Pamoja’s programming includes a workshop to provide safe and secure employment for their members. Through the Pamoja Workshop, employees receive a monthly salary which enables them to live independently and sustainably. It is through this program that we are offering our new Brass Message Bracelets, each engraved with a word or phrase to give it special meaning!

We are giving back 20% of the profits from the sales of these bracelets to Pamoja so they can continue to support more and more kids. Please click here to shop the new Brass Message Bracelets or click the image below!!

Brass Message Bracelets
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