Spring Collection Inspiration

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Before I started ABBY ALLEY, I always wondered where artists got their inspiration and how that then translated to their creations. It seemed so abstract. But then when I launched this brand, I began to understand. I remember driving from Nairobi to Arusha during the dry season noticing the dust and seemingly dead grass out the window. I thought to myself, “the dry season is just as beautiful as the rainy season.” And right then and there, it hit me how that is such a metaphor for life. So I did a little more digging to see how the animals in the Serengeti respond in each season. In the rainy season there is abundance of food and water for the animals and their needs are met. Watering holes are full, the grass is thick and lush, and animals are out and about for the carnivores. The dry season on the other hand is more about surviving. Animals have to walk longer and longer distances to find water and food. It is not uncommon for animals to die of starvation and the weak and older among the herds are more likely to be picked off by a predator. But if the animals survive, they are that much stronger for the next dry season.

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I have always found so much inspiration from the Serengeti - both because of its unique beauty as well as how full it is of life lessons. The contrast between the rainy and dry seasons are a perfect example. We have all experienced seasons of life when we wonder if anything will go our way or if God had forgotten about us. Those are the dry seasons of life. But the thing I’ve learned from my time both in the bush and in the cities of East Africa is its the dry seasons - the struggle - that ultimately sets us on our course. It prepares and equips us for what’s coming down the road. If you’re like me then you’ve probably seen this play out in your life. You think the worst has happened and then one day out of nowhere you’re thankful for that worst case scenario because it got you to where you are now. There is so much life and beauty in the struggle even though it looks weary and lifeless from the outside.

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This spring collection is largely inspired by the colors and textures of the dry season. Our Sand Collection of bags features a gorgeous sand-colored leather with some chestnut brown accepts. It took a long time to find the leather color we were looking for because we only use vegetable tanned leather and that takes longer and is less commonly used than chrome. But once we found it, it was worth the wait. The sand almost perfectly matches the way the billowing dust and dry grasses look in the Serengeti during the dry season. Our jewelry line too is very minimal in color featuring ethically sourced bone and horn in creamy white tones. The raw simplicity of the dry season is reflected in our designs. I hope you love the collection and that it inspires and reminds us all that there is beauty and hope in the dry seasons of life.

The Keely Clutch in sand

The Keely Clutch in sand

The Mini Keri Bucket Bag

The Mini Keri Bucket Bag

The Eliza Cuff

The Eliza Cuff

The Hudson Hoops

The Hudson Hoops

Click the image below to view our entire spring/summer ‘19 collection!