Now that our brand refresh is live, I want to take time to highlight the women who have helped make this happen! As a one woman show, I can't express how crucial each of these women has been and will continue to be as Abby Alley grows and evolves.

The Shoppe Guide

Stephanie Trotta and Natalie Borton are the women behind The Shoppe Guide. I came to them this summer knowing I needed some help figuring out the next step for Abby Alley. They really helped me take a step back and see the forest through the trees. It's so easy to just keep doing what's right in front of you, but having an outside perspective forces you to pull back and reflect. After one of our first meetings we decided the branding needed a refresh to really match my vision of modern luxury.

Honor Creative

That's where Honor Creative came in! They took my vision and brought it to life through mood boards, fonts, colors, and of course our new logos. Brooke is the genius behind Honor Creative and knocked this project out of the park!

Nicole DeFilippis Photography

Nikki and I have been working together for over two years now and we always say we're like a well-oiled machine. As a mostly e-commerce business, photography is so important and Nikki makes every session so easy and enjoyable. Not only do I love her work, but she is truly a gem of a woman!

La Maison Blanche

The final piece of the puzzle was creating hang tags and stationary that felt as luxe and beautiful as the new branding. I decided letterpress was way to go and Christen from La Maison Blanche totally understood the assignment. She has beautiful taste and is so lovely to work with!

Other Packaging Materials: EcoEnclose and NoIssue

Our tissue paper, boxes, and stickers are all recyclable and made from recycled materials.